नमस्कार दोस्तों , मेरा नाम है ओंकार । मेरी वेबसाइट OKTECHGALAXY.COM पर आपका फिर से एक बार स्वागत है । दोस्तों पिछली एक पोस्ट में मैंने Digital Marketing Course के बारे में बताया था । साथ में Digital Unlocked Final Exam के बारे में भी बताया था । तो उसी से रिलेटेड आज में उस Course के Answer यहां पर बताए है ।
शायद आपके एग्जाम में कुछ Quetion अलग होंगे, अगर ऐसा हो गया तो मुझे Comment करे । में आपको उसके Answer बता दूंगा । साथ में एग्जाम में कहीं गड़बड़ हो गई तो भी बता दें । में हेल्प जरूर करूंगा । नीचे Quetion के साथ उसके Answer बताए है । ये Quetion 2019 के Google के Digital Marketing Course के letest है । इन Qietion के Answer Blue Colour में है ।
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1 ) What’s the Biggest challenge for Most businesses when going online ?
A ] Planning a budget
B ] Developing a plan
C ] Optimising a website
D ] Defining a custome base
2 ) When looking to advertise a new business online, what is one of the major benefits of display ads ?
A ] They are seen by everyone
B ] They have higher click-through rate
C ] They can come in many different formats
D ] They don’t cost too much to set up
3 ) Where does the domain name of the website primarily sit ?
A ] In the URL
B ] In the coding of your header image
C ] In your navigation menu
D ] In your logo’s hyperlink
4 ) You notice that when people see image of your products online, you have an increase in conversations or sales, Which customer touchpoint could you use to advantage of this insight?
A ] Shopping bags
B ] Blog content
C ] YouTube
D ] Social media
5 ) When defining a strategy for your business, how can competitors analysis help you establish a USP ( or Unique Selling Point )?
A ] It can unable you to offer discounts that complete directly with your competitors pricing
B ] It can identify how your offering a different in comparison to your competitors
C ] It can give you deeper insight into the market and their approach
D ] It can reveal which additional religions you could be operating in so that you can grow your business
6 ) What’s the first step in the search engine optimization procces for your website ?
A ] Off-site optimization
B ] Keywords research
C ] Writing fresh content
D ] Sitting an a budget
7 ) Google Search Console “Crowl” reports lets you monitor…?
A ] If potential customers can access your pages
B ] If Google can view your web pages
C ] How people interact with your website
D ] What information Google record about your Site
8 ) What are three key considerations when evaluating keywords for Search engine optimization ?
A ] Competition, cohesiveness, relevance
B ] Frequency, Competition, relevance
C ] Relevance, cohesiveness, execution
D ] Frequency, execution, relevance
9 ) When optimizing a website for Search, what impact do meta and title tag have on the search engine ?
A ] They are hidden messages that have no bearing on search engine
B ] They are the on-page content that appears on the homepage, telling search engines what you do
C ] They are automatically generated and help website rank within search engines
D ] They are embedded messages that help the search engines determine what’s on the pages
10 ) Gaining backlink to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site ?
A ] Pay people to link back to your site
B Writing some great content they will find useful
C ] Ensure your staff link back to your site
D ] Link to them first, regardless of whether they have anything interesting on the site
11 ) Which of the following is benefit of Search Engine Marketing (SEM )?
A ] Reach out the potential customers activity looking for your product or service
B ] Create different types of ad format to show to potential customers
C ] Target people based on their interested and habits
D ] SEM is a lot cheaper than any other advertising medium
12 ) Fill the blank : When managing SEM campaigns. the best way to optimise your quality score is to improve the_____of your keywords, adverts and landing pages.
A ] Relevance
B ] Conversation
C ] Clicks
D ] importance
13 ) When running a search engine marketing campaign, what goal do you expect to achieve by having conversation tracking on your site ?
A ] To see personal data about the person who bought from you
B ] To understand that is working and what is not
C ] To increase your budget to get more traffic
D ] To advertise internationally more easy
14 ) What is the most important thing to consider when optimizing a search engine marketing campaign ?
A ] Increasing the bid for the keywords you are targeting
B ] Increasing the relevance of the keywords,ads and the landing page
C ] Adding lots of keywords to the campaign to get more traffic
D ] continually changing the ad copy
15 ) Fill the blank: When search engine use factors like geolocation. IP address and location based search turms to produce geographically tailored results. It is called______
A ] Local search
B ] Geo search
C ] Mobile search
D ] Organic search
16 ) Why is it important to reach customers on their mobiles when advertising locally ?
A People use their phone while they are on the go
B ] Ads are smaller in phone devices and therefore cheaper
C ] People prefer to receive adverts on their mobile
D ] Everyone has a mobile phone
17 ) Using social media for business purposes can be very different to running personal profiles. If you’re looking to attract people to your social network, what tone of voice should you consider ?
A ] Sturn & Serious
B ] Serious & Honest
C ] Fun & Inviting
D ] Engaging & Inviting
18 ) When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you ?
A ] Compare follower numbers across platforms
B ] Using online analytics tool to measure engagement
C ] See what compatitors businesses are using
D ] Ask friends and family which platforms they use
19 ) Mobile app are a great tool engage with customers on the go. What is one of the major benefits of a mobile app over a website ?
A ] App allow you to send push notifications
B ] App are easy to access on the app store
C ] App generally work on more mobile devices
D ] App allow you to collate more data on your customers
20 ) When looking to advertise your business to mobile users, social media advertising can be really effective because…
A ] If allow you to target people who have ad blocker unabled
B ] It can be seen by people who aren’t logged into their accounts
C ] It allow you to target people based on their likes and interests
D ] It doesn’t cost too much to spread your ads far
21 ) Which of the following is a core benefit that content marketing can bring to a businesses Online presence ?
A ] It can improve sales by directing more traffic to your website
B ] It can unable a business to create a bank of content, which can be reused to create ads
C ] It helps a company identity it’s biggest compatitors
D ] It provided you with another channel to push sale and promotional messages to customers on a regular basis
22 ) Which of the following factors can impact the open rate of your email campaign ?
A ] The amount of links contained in the email
B ] The numbers of image in your email
C ] The aportunity for customers to opt-out
D ] The subject line of the email
23 ] Which of the following is benefit of Search advertising?
A ] Search ads are more likely to be clicked on
B ] Search advertising is cheaper than display advertising
C ] Search advertising allow ads to be created in multiple formats
D ] Search advertising is shown to customer who are searching for your specific turms
24 ) Which form of targeting would you use to display ads to people who have previously visited your website?
A ] Searching advertising
B ] Reacquiring
C ] Readvertising
D ] Retargeting
25 ) Fill the blank: In the world of display advertising. Remarking is a way to_____
A ] Pay less pre click than standard SEM ads
B ] Show ads to people before they visit your website
C ] Show ads to people after they visit your website .
D ] Display a pop up on your website when people visit it
26 ) When creating video marketing content on a budget, what is the first thing you should consider doing ?
A ] Shooting as much as you can and culling later
B ] Finding editing software
C ] Finding equipment to use
D ] Planning your contact
27 ) Which of the following is a key strategy for distributing your video content ?
A ] Share videos across all of your digital marketing tools
B ] Pick one primary place to share your video content
C ] Trust word-of-mouth to drive traffic to your videos
D ] Send out a postcard to relevant mailing lists
28 ) In the world of analytics, the time the user spent to your site is considered which type of data ?
A ] Conversation
B ] Clocking
C ] Metric
D ] Dimension
29 ) When using analytics on your website, what do we mean by the turm ‘conversation’ ?
A ] The act of user coming from a certain geographical location
B ] The act of user spending a certain amount of time on the site
C ] The act of user meeting a specific metric
D ] The act of user completing a goal
30 ) When using web based analytics tools, by segmenting the data you will be able to achieve which of the following ?
A ] Bid higher within your SEM advertising account
B ] Find insights that can be help you identify where to make improvements
C ] Build better social media profiles
D ] run advertising in other countries around the world
31 ) When it comes to web analytics, That insights can you gather using analytics tools ?
A ] Whats website user visit after leaving your website
B ] How you currently rank in search engines
C ] How people interact with your website
D ] How people interact with your competitors websites
32 ) Why should you avoid focusing on collecting as much data as possible ?
A ] Vast quantities of data will take a long time to process
B ] Large amount of data are harder to store online
C ] The right information, at the right time, is more valuable
D ] Spreadsheets have a limit on the amount of information they can store
33 ) When creating a presentation based on lots a data. what principle should you bear in mind ?
A ] Show all the information available,to give your audience as much as context as possible
B ] Tailor your approach to your audience in order to tell a better story
C ] Stick to usual graphics only, as everyone will prefer this presentation format over tables and text
D ] Present all information in the same way because everyone interprets things similarly
34 ) When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way ?
A ] Use images direct from the internet to ensure accurate file size
B ] Use images direct from the original manufacturer
C ] Ensure images are of a high quality
D ] Use detailed description instead of images to help search engines
35 ) Which of these is not a benefit for businesses using fully integrated e-commerce platforms ?
A ] Stick control
B ] Integrated invoicing
C ] The ability to track shipping
D ] Automated complaints process system
36 ) Fill the blank: When you are considering the layout of the product pages, it is important to put them in _____ order ?
A ] price
B ] hierarchical
C ] a constantly changing
D ] alphabetical
37 ) If a user abandon their shipping card without making a purchase, one way bring them back to complete the purchase is ?
A ] SEM advertising
B ] Social advertising
C ] Retargeting
D ] Email campaign
38 ) When looking to expand your business internationally on social media, what should you do first ?
A ] Treat all social media channels the same
B ] Users popular phrases and memes for that area
C ] Analyse platforms popular in that area
D ] Not advertise at all, as other countries don’t like social advertising
39 ) Fill the blank: When considering expanding a business internationally the best place to start is to______?
A ] Use online tools to help you understand where there’s a strong demand for your products
B ] Move the whole business to that country
C ] Replicate your current business in as many countries as possible
D ] Buy new domain for the country
40 ) Fill the blank: When advertising internationally, you should make your business____to the new market____consider the____and any possible____implications.
A ] Accessible | supply chain | legal .
B ] Affordable | supply chain | language
C ] Existing | customers need | currency
D ] Affordable | customers need |legal
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